PosIND Logo Meaning
I. PN POSTEL 1956-1965
II. In 1961 the status of the Bureau changed to PN POSTEL Based on Government Regulation Number 240 of 1961
In 1965 PN POSTEL was split into the State Post and Giro Company (PN Pos & Giro) and the State Telecommunications Company (PN Telekomunikasi). The splitting of PN Postel into PN Post and Giro and PN Telecommunications has legal legality through Government Regulation Number 29 of 1965 and Government Regulation Number 30 of 1965.
Perum Pos dan Giro, the company's old logo consisted of rice-cotton elements connected to the banner above with the words R I, the banner below with the words POS & GIRO, surrounding a pentagonal element that encloses a globe and a bird. Between the pentagon and rice-cotton there is horizontal shading.
The main idea in this logo is the bird, as a symbol or sign that represents the postal pigeon, an ancient letter delivery concept. The globe, as a symbol of world rotation and eternity (Cooper J.C. Traditional Symbols, Thames & Hudson, London 1998, p. 74) represents relations between countries, international, global.
The cotton rice element, as explained previously, represents a symbol of social justice from Pancasila, for certain groups rice symbolizes food and cotton symbolizes clothing.
The banner that says R I above the pentagon and is the tip of the rice-cotton element that encircles the pentagon, is an abbreviation for the Republic of Indonesia.
The meaning captured semantically from reading these signs is the work of postal professionalism which is symbolized by a bird and a globe enclosed by a pentagon and still surrounded by cotton paddy at the top of which is a banner that says R I, which gives a national impression.
The postal business is an international business, connecting countries in the world, so the impression that arises from the old logo of PT. This post is a professional post which is international in nature, symbolized by a dove and a globe, it is still confined by things of a national nature, the bird cannot escape and be free.
III. Directors' Decree Number 166/Dirut/1995 dated 13 September 1995 concerning the PT Pos Indonesia (Persero) logo and Directors' Decree Number 172/Dirut/1997 dated 17 November 1997
On the PT logo. Pos Indonesia (Persero), the Pos Indonesia bird that is ready to fly around the world is free, not confined by pentagons and cotton paddies, running faster, visualized with horizontal striped wings and bird proportions that are more elongated and narrow at the tip, effort to visualize speed. The size of the bird is bigger than the globe, it can be seen that the bird can rule the world. The color orange is used to indicate something important, this color is also used for dividing poles for toll road repairs, parking attendant uniforms, pilot clothing, mountain climber clothing, a color that contrasts with natural colors which are mostly green, brown , blue.
Writing with bold typography: POS INDONESIA, is the name of the company with the country's identity, under the image of a bird and a globe, here it reads that the main thing is professionalism in the business sector, with the slogan "For you we are here". to add to the impression of prioritizing service.
IV. Board of Directors Decree Number 95/Dirut/1112 dated 1 November 2012
1. Meaning and Significance of Logos
- The symbol of a dove in a flying position looking straight ahead, five wing lines in the form of speed lines, has the meaning that the company in carrying out its business prioritizes speed, accuracy and reliability.
- The Globe symbol symbolizes the Company's role as a service provider capable of being a means of communication in the national and international scope.
- The writing type "POS INDONESIA" with Futura Extra Bold letters gives the characteristic of being a world class company.
- The logo colors use corporate colors, namely the postal colors Orange and Grey.
- The postal color Orange contains a dynamic and fast meaning.
- The color gray, which is a natural color, contains a modern meaning from a business approach perspective.
2. Color
a. Color provisions for print media are:
- Pantone 165C or 165U for the special color post orange.
- Pantone, 7540 C or 7540U for special gray colors.
- C = 0, M= 65, Y = 100, K = 0 for the orange post process color.
- C = 0, M= 0, Y = 0, K = 70 for the orange post process color.
b. Color provisions for electronic media are:
- R = 230, G=112, B = 21 for orange post color.
- R = 76, G = 76, B = 76 for gray color.
c. Color requirements for other media refer to color requirements for applications on printed media.
3. Typography
The words "POS INDONESIA" are located under the dove and globe symbol, with technical specifications:
- The length of the POS INDONESIA text is the same as the length/horizontal distance of the tip of the furthest wing and the tip of the dove's beak.
- The location of the letter "O" in INDONESIA is right below the vertical axle of the globe.
- The distance between the bottom of the globe and the top of the POS INDONESIA writing is half the height of the POS INDONESIA letters.
- Place the tip of the dove's tail right above the letter "first I" in INDONESIA.
V. Directors' Decree Number 80/Dirut/1123 dated 16 November 2023
Pos Indonesia has played a crucial role for almost three centuries, connecting society and the business world throughout the country. In its long journey, Pos Indonesia has become an inseparable part of everyday life, offering invaluable services to individuals and companies throughout the country.
However, as with all aspects of life, times continue to change and give rise to new challenges in the logistics sector. The imperfect synergy between logistics and the postal sector, accompanied by the challenges of infrastructure integration and dynamic technological developments, became the background for the birth of PosIND
The birth of PosIND is a form of transformative step and the beginning of a new chapter in the long history of the postal industry in Indonesia. Not only a service provider, POS IND is a valuable partner in business growth, with a passion for accelerating and advancing logistics in Indonesia. PosIND is here with a spirit of collaboration, integration and a vision to build logistics synergy as the backbone of the country's economy. The presence of PosIND will encourage change and help build a better future for Indonesian logistics.
- "POS" Taken from “Pos Indonesia”, conveys the company's aspirations to become an integrated and efficient logistics service solution.
- "IND" Abbreviation for Integrated National Distribution. The word “Integrated” reflects synergy and cooperation; "National Distribution" is a reflection of commitment and dedication to serving the country's various logistics needs.
- "LOGISTIK INDONESIA" Is a reinforcement of the company's identity and goals as well as a statement that this is Logistik Indonesia.